I'm a Cognitive Science student at UC Berkeley interested in the intersection of design, consumer behavior, and marketing.
I've worked across global marketing, business development, social media, and UI/UX design, which has shaped how I think about products from both a user and business perspective.
I’m especially interested in understanding why people make certain decisions and how thoughtful design can make products feel simpler, more intuitive, and more engaging.
I enjoy turning observations about everyday products into ideas, whether that means redesigning a user flow, developing a product concept, or thinking about how a brand can better connect with its audience.
Education
Experience
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